Trademarks Licensing
Frequently Asked Questions
Why have a licensing program?
Trademark licensing creates a cooperative working relationship
between the University, manufacturers, and retailers. This assures that
all merchandise bearing University of North Florida trademarks promotes
and protects the image of the University, its symbols, and satisfies
consumers wanting quality UNF licensed merchandise.
Where do licensing revenues go?
Licensed manufacturers pay the University a royalty on all
products sold for the use of the Federally and State registered marks.
These revenues are earmarked to help underwrite the cost of programs
and services.
What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word, or derivative that
can be associated with the University of North Florida and can be distinguished
from those of other institutions or entities qualifies as a trademark.
Who will need a license?
Only manufacturers producing items or arts and crafts persons producing
items incorporating the University marks must be licensed. The approval/disapproval
of products is the responsibility of the Office of University Trademark
Licensing at UNF. Product approval assures the public that the products
are of high quality, in good taste for both the University and its symbols,
the marks are correctly reproduced, and bear the proper registration.
Liabilities for dangerous or hazardous products are also determined
during the approval/disapproval process to protect the University.
Who is responsible for the Licensing Program?
For questions regarding the University's Trademark Licensing Program,
contact:
University of North Florida
Trademark Licensing Office
1 UNF Drive
Arena, Room 1030
Jacksonville, FL 32224
Telephone: (904) 620-1537
Fax: (904) 620-2836
E-mail:
edarkats@unf.edu
OR
Strategic Marketing Affiliates INC. (SMA)
Tony Johnson, UNF Representative
201 South Capital Avenue,
Suite 520
Indianapolis, In. 46225
Telephone: (317) 829-5690
Fax: (317) 829-5696
E-mail:
tjohnson@smaworks.com
website:
http://www.smaworks.com
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